Generated Title: More Church Leaders? Great. Another PR Release I'm Supposed to Care About.
Okay, so another press release landed in my inbox. This time it's about Julio Cesar Jasso Zavala and Lourdes Gutierrez de Jasso being tapped as the new leaders of the México México City West Mission for The Church of Jesus Christ of Latter-day Saints.
Who Are These People, Anyway?
Seriously, who are these people? Not to be a total jerk, but does anyone outside of, like, their immediate family actually care? The press release tells me Julio Cesar Jasso Zavala was born in San Luis Potosí, Mexico, and Lourdes Gutierrez de Jasso hails from Torreón. Okay... and?
I mean, good for them, I guess. They're succeeding President R. Tyler Wallis and Sister Elizabeth Wallis. Another set of names I've never heard of. It’s like a revolving door of vaguely important people doing vaguely important things.
Julio's apparently been a stake president, counselor, bishop, the whole shebang. Lourdes has done her time in the Relief Society, Young Women, Primary... the usual checklist. They were even senior missionaries in México Monterrey West Mission. Sounds exhausting.
It's all so... predictable. Like a script they hand out at headquarters. You climb the ladder, check the boxes, and eventually get your turn in the spotlight. But what does it mean? What actual impact do these appointments have on anyone's life outside the insular world of the Church?
The Illusion of Importance
This is what gets me. The Church churns out these announcements like they're curing cancer or something. "Look at us! We're doing important work! See our leaders leading!" But let's be real: it's just another cog turning in a very large, very old machine.
And we're supposed to be impressed? We're supposed to drop everything and celebrate the appointment of two people we've never met to a position we barely understand? Give me a break.
I'm sure they're lovely people, and they probably mean well. But this whole thing feels like a carefully constructed illusion of importance. A way to keep the faithful engaged and the PR machine humming.
Then again, maybe I'm the crazy one here. Maybe this is earth-shattering news for someone, somewhere. Maybe there's a whole community of people hanging on every word of these announcements, eagerly awaiting the arrival of their new leaders. I just... I don't see it.
The whole thing feels like a carefully orchestrated performance, designed to project an image of stability, growth, and divine purpose. But underneath the surface, it's just another institution doing what institutions do: perpetuating itself.
And frankly, I'm tired of it. I'm tired of the endless stream of PR releases, the carefully crafted narratives, and the constant pressure to conform. I want something real. Something authentic. Something that actually matters.
What's Missing From the Story?
What I don't see in this press release is any mention of challenges, doubts, or failures. It's all sunshine and rainbows, accomplishment and accolades. Where's the humanity? Where's the struggle? Where's the acknowledgement that leading a mission—or doing anything, really—is hard?
I'd love to hear about the sleepless nights, the difficult decisions, the moments of self-doubt. I want to know what keeps these leaders up at night, what motivates them to keep going, and what they hope to accomplish. But of course, that's not the story they're selling.
It's all so sanitized and predictable. Like a sitcom where everything always works out in the end. Where's the grit? Where's the mess? Where's the reality?
Another Day, Another PR Stunt...
Look, I get it. Organizations need to promote themselves. They need to maintain a positive image. But this relentless stream of PR releases feels less like genuine communication and more like a carefully orchestrated manipulation. And I, for one, am not buying it. Are we really supposed to believe that every single leadership change is some divinely ordained event worthy of global attention? I doubt it.